Jean-Pierre Dubé

Jean-Pierre Dubé is a Senior Consultant with Compass Lexecon. Professor Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. He is also director of the Booth School’s Kilts Center for Marketing, an appointed Research Associate at the National Bureau of Economic Research and a Faculty Fellow at the Marketing Science Institute. He received his Ph.D. in Economics from Northwestern University and his B.Sc. in Quantitative Methods in Economics from the University of Toronto. Professor Dubé has published over forty peer-reviewed articles in the leading Economics and Marketing journals, including The American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He has also served as an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He co-edited the inaugural Handbook on the Economics of Marketing in the Handbook of Economics series.

Professor Dubé's research interests lie at the intersection of industrial organization and quantitative marketing, with specific focus on pricing, brands and branding, advertising, nutritional policy, targeted marketing, and digital marketing. He also has extensive professional experience in the digital marketing industry, where he worked as a research consultant for Yahoo! Microeconomics Research group from 2008-2010 and for Amazon since 2018.

Professor Dubé has testified on issues related to class certification, economic damages, survey design, conjoint analysis, and quantitative marketing in a variety of contexts.